February 7, 2018

Learn how to be a social media master, from yours truly.

Today, every industry needs a solid presence on social media. No matter the product, service or expertise you’re selling, social media is must-have platform for a successful business. I have spent the past 6 years learning the ins and outs of this ever-changing industry and have had many highlights, wins and a ton of learning experiences. One thing I have come to know is how impacting social media has been for the many brands I have had the honor to work with. I have seen startup companies launch products from the bottom up and...

January 10, 2018

Before I jump into the top components of a social media strategy, I think it’s important to define what a social media strategy plan exactly is. A social media strategy plan is a living, breathing document that lays out the digital marketing initiatives in place for your company. The social strategies will align with your business goals and will be a plan of action for company growth through marketing activities. This plan can be revised monthly, quarterly or even annually, but should be looked at often to ensure you’re on the right track for the marketing road map you and your team...

December 13, 2017

What makes a social media page a quality social media page? Some will say it's the number of followers and 'Likes' on the page. However, this is a huge misconception when it comes to evaluating what a good example of a quality page really is. Sure, any brand should have a goal of building their following to reach as many customers as possible. The truth is I have seen dozens of pages with thousands of followers but their content is struggling! Social Media can be a place where brands start like rapid fire and can even go viral with the result of a huge following. As time goes on they...

December 6, 2017

There is so much research available that prove social media to be a powerful source to drive business. I don’t need to convince anyone that having a well managed social media strategy will only enhance your company’s success. Just look at the increasing numbers of platform users and companies that are thriving! However, many brands are not utilizing digital marketing to it’s full potential and letting their competition take the lead in online awareness. If this may be your company, take a look at these compelling statistics that may change your opinion on having a dedicated social me...

November 30, 2017

Short and simple…yes, yes it does!

Social media is an integral part of our media culture today, and it isn’t going anywhere soon. Businesses owners need to be present on respective social media platforms to align with their competition and reach customers. However, today there are still many companies who don’t invest in their social media for a variety of reasons. From my experience with small businesses, I have compiled my top 5 reasons why brands are held back from reaching thousands of consumers that directly relate to your product or service.

Let’s go through these briefly with an...

November 23, 2017

The question is, what exactly is social media and what is the big hype around it? Simply, social media is the modern way we communicate, it's an important way for advertisers to reach customers, and it's an integral part of our culture today. As tech and marketing tactics evolve over the years, social media has become such an important aspect of everyday life -- our relationships, jobs, politics, news, shopping, communication all revolve around social media. Sorry, but you can’t ignore it! 

Like all types of marketing, social media influences us to make the decisions we...

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Welcome to my BLOG
I share my best tips, tricks, hacks and everything in between on
social media & digital marketing! 

© 2017 All Rights Reserved, The Social Butterfly LB

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