The question is, what exactly is social media and what is the big hype around it? Simply, social media is the modern way we communicate, it's an important way for advertisers to reach customers, and it's an integral part of our culture today. As tech and marketing tactics evolve over the years, social media has become such an important aspect of everyday life -- our relationships, jobs, politics, news, shopping, communication all revolve around social media. Sorry, but you can’t ignore it!
Like all types of marketing, social media influences us to make the decisions we decide on every day. What and where we eat, shop, travel, read, purchase is all influenced by our participation in the digital world of social media. Let’s break it down by comparing social media to traditional media that has been constant over the last century. I’m talking about the originals here --newspapers, magazines, radio, and TV!
Traditional media is a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media is a two-way street that gives you the ability to communicate back.
Just as traditional media has evolved, social media itself has changed in many ways over the last decade. Remember Myspace? AOL instant messenger? The birth of social media! Now dozens of platforms exist that fall into the category that create unique spaces for consumers and businesses to connect, again down that two-way street.
Typically, when we think of social media, our brains go to the obvious platforms, Facebook, Twitter and Instagram. However, it’s much bigger than that. Everything from Yelp to dating apps can be put into the social media box. This all leads up to the beautiful advantage of social media and it’s rapid growth -- the more hubs that exist for consumers to communicate, the more opportunities businesses have to reach their targeted audience.
So what does this all mean? Basically, we can contribute a lot of today’s society on social media. It’s given us a way to to express ourselves, learn, share, and grow as individuals and business entities. It allows us to exploit our thoughts (even as simple as 140 characters) in a fast, directive and targeted way. I think it’s no secret here...I love social media. Since the beginning of its days I have always been intrigued with the advantages of social media for the Everyday Joe, Mom & Pop Shop, or large corporation. The possibilities of creativity and communication are endless.
Now that you have a good background on what social media is, are you ready to commit to this revenue-building space that isn’t going anywhere anytime soon? Let me help guide you through how to position your brand in the digital world that will boost your consumer awareness and positively affect your revenue and business success. Drop me an email to get started today!
The Social Butterfly